Compensate is a nonprofit climate operator combating climate change by offering everyone easy access to carbon capture. To achieve this mission, Compensate combines a market-disrupting sustainability approach with scalable software solutions.
Below, you'll find guides to the Compensate look, FAQs and resources, and all of Compensate's downloadable assets.
The primary logo of Compensate consists of a Compensate wordmark and a custom symbol C placed on the left side of the wordmark. A vertical version of the logo can be used as a secondary logo. In this version the symbol C is placed above the wordmark and both the elements are centered.
The logo should always remain clear and legible, and it should stand out in its environment. To achieve this, a clear space around the logo must always be maintained. The minimum clear space around the logo should be equivalent to the two inner C shapes of the symbol. The same safe area rules also apply to the vertical logo.
Compensate’s color theme focuses on slightly softened black and white. The tones are Carbon and Mist.
In addition to Carbon and Mist, Wave is also part of the color theme. Carbon and Mist should be used as the dominant colors. Images are a vital part of the brand identity and bring color to the otherwise monochromatic color theme. Wave is an additional color and should only be used in small details, such as buttons or highlights. Light Wave should only be used as a background color.
Compensate’s typography consists of the Circular type family designed by Lineto.
Circular is a geometric sans-serif typeface. The purely geometric letterforms of Circular and the circle shaped symbol C of Compensate are a perfect match.
The Compensate iconography is based on the style and forms of the Compensate symbol “C” and the typography of Compensate.
All of the icons represent key principles or features of Compensate. Always make sure to use the icons according to the proper feature.
Compensate is a nonprofit climate operator combating climate change by offering everyone easy access to carbon capture.
You can find basic introductions to Compensate via these resources in English and in Finnish. Texts and intros can be customized depending the use case and target audience.
These guidelines should be treated as an essential tool for anyone working on behalf of Compensate. The most common use case is integrating Compensate into an online checkout process.
FAQs and resources
FAQ: API / Carbon Store (coming soon!)
The logo package includes both Compensate logo styles in vector and raster formats. Logo animations are in the logo video package.
The icon package includes Compensate’s icons in vector (SVG, Adobe Illustrator) and raster formats (PNG). The color library includes Adobe Swatch Exchange file with all Compensate colors.
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