Compensate: Brand Guidelines

About Compensate

Compensate is a nonprofit climate operator combating climate change by offering everyone easy access to carbon capture. To achieve this mission, Compensate combines a market-disrupting sustainability approach with scalable software solutions.

Below, you'll find guides to the Compensate look, FAQs and resources, and all of Compensate's downloadable assets.

Learn more about Compensate

Quick links:

Downloadables UX Guides Logos Typography FAQs

Colors

Compensate’s color theme focuses on slightly softened black and white. The tones are Carbon and Mist.

In addition to Carbon and Mist, Wave is also part of the color theme. Carbon and Mist should be used as the dominant colors. Images are a vital part of the brand identity and bring color to the otherwise monochromatic color theme. Wave is an additional color and should only be used in small details, such as buttons or highlights. Light Wave should only be used as a background color.

Typography

Compensate’s typography consists of the Circular type family designed by Lineto.

Circular is a geometric sans-serif typeface. The purely geometric letterforms of Circular and the circle shaped symbol C of Compensate are a perfect match.

Iconography

The Compensate iconography is based on the style and forms of the Compensate symbol “C” and the typography of Compensate.

All of the icons represent key principles or features of Compensate. Always make sure to use the icons according to the proper feature.

Boilerplates

Compensate is a nonprofit climate operator combating climate change by offering everyone easy access to carbon capture.

You can find basic introductions to Compensate via these resources in English and in Finnish. Texts and intros can be customized depending the use case and target audience.

On Compensate in English On Compensate in Finnish Communications principles & social media

UI/UX Guidelines

These guidelines should be treated as an essential tool for anyone working on behalf of Compensate. The most common use case is integrating Compensate into an online checkout process.

UI/UX Guidelines

FAQs and resources

General FAQ On Compensate's sustainability On Compensate

Product FAQs

FAQ: Compensate Plus

FAQ: API / Carbon Store (coming soon!)

Downloadables

The logo package includes both Compensate logo styles in vector and raster formats. Logo animations are in the logo video package.

The icon package includes Compensate’s icons in vector (SVG, Adobe Illustrator) and raster formats (PNG). The color library includes Adobe Swatch Exchange file with all Compensate colors.

Download logo package Download the video logo package Download the icon package Download the color library View Compensate's photo bank (Google Drive)

Looking for something else? Want to learn more? Get in touch with our team!

Elina Kajosaari

CEO

Contact our sales team via info@compensate.com