Communications
Compensate combats climate change by offering everyone easy access to high-quality carbon projects.
Compensate combats climate change by offering everyone easy access to high-quality carbon projects.
Compensate offers businesses and individuals easy access to high-quality carbon projects. Compensate Operations Ltd. and the non-profit Compensate Foundation work closely to improve the integrity of the voluntary carbon market. Compensate Operations Ltd. was previously fully owned by the Compensate Foundation, but as the business and the voluntary carbon market have evolved, the Ltd. has become a privately owned enterprise.
Compensate Operations Ltd. provides high-integrity offsetting services mainly for companies and other organizations. The Compensate Foundation focuses on reforming the voluntary carbon market. It operates on a non-profit basis and is fully funded by grants and donations.
Unless absolutely necessary for context, Compensate is referred to as Compensate.
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Compensate
WeCompensate
WeCompensate
Compensate's communications are built on three core principles:
1: Communication aims to empower, focuses on solutions, and encourages action.
2: Communication elaborates on the reasoning for compensating.
3: Communication builds credibility through transparency, truthfulness, and concreteness.
Compensate's core narrative moves from the necessary wake up call to action.
”There is too much carbon dioxide in the atmosphere. To combat climate change, we must reduce our emissions, but it is not enough. We must also remove the excess CO2.”
”We know how to remove CO2 from the atmosphere, and the climate crisis can still be resolved.”
”The responsibility for the atmosphere is on each of us. We will only stop the climate crisis if individuals and businesses are empowered to take responsibility and action.”
”Through offsetting, we can efficiently and verifiably capture carbon and build carbon sinks. To make a difference, offsetting must be done well.”
Compensate's tone of voice across all applications is built on hope, openness, engaging ownership, and on putting solutions first.
Compensate builds dialogue by showcasing the positive possibilities and the impact of choices. Individuals will only take action when they are empowered to do so.
Compensate focuses on solutions, encouraging both individuals and businesses to take responsibility and action for the climate. When we work together, we succeed.
Working together is how we solve the climate crisis. Compensate does not assign guilt or blame on any individual or organization, but instead builds ways for everyone to participate.
Just as Compensate discloses its finances and projects for everyone to see, communication is always open and transparent.
Compensate uses English as its primary language on social media and in all communications. However, all of Compensate’s partners are encouraged to use the language which makes the most sense for their specific brand.
#WeCompensate is the primary hashtag, as it refers both to Compensate precisely and to us all as a community taking action for the climate. We must save the climate! That’s why #WeCompensate.
#Compensate can be used in addition, if referring to Compensate as an operator, and if using a tag or a handle does not make sense.
Compensate’s handles are @wecompensate on Twitter, @compensatefoundation on Instagram, and Compensate on Facebook and LinkedIn.