It’s not just a game – Supercell brings climate action to Hay Day players

Wednesday, December 16, 2020

Are you playing Hay Day? Now’s your chance to take action for the climate, and help your Hay Day neighbor! When 100 million trees and bushes are revived in players’ virtual farms, Supercell will protect 1 million real life trees through Compensate.


This week, we are excited to welcome Supercell and its community of Hay Day players into the #WeCompensate family! From December 16th-21st, Hay Day players can take climate action while they play. When players revive their neighbors’ virtual trees and bushes, Supercell will help protect 1 million real life trees in the Lake Kariba region through Compensate. 

“By partnering with Compensate, we are bringing awareness to the importance of protecting existing forests, for both the climate, wildlife and local communities,” says Maria Facal, from the Supercell Give Back program, “We can all be good global neighbors and help these communities fight the main causes of deforestation.”

Protecting carbon sinks is vital for saving the climate – and our ecosystems

But why do we need to protect trees? It might seem natural to think that climate action means planting new trees. While new trees are needed and they do play a part, protecting existing, mature trees is just as – if not more – important. Mature trees can be more efficient at removing carbon dioxide, quite simply because they are bigger: The more they grow, the more carbon they are able to capture and keep stored. 30 times more land, or 30 more years, are needed for new forests to generate the same outcome for the climate as avoiding deforestation of existing forests. But it also means that more carbon is released when these large, mature trees are logged.

Deforestation is an acute problem, and is the cause of 10-15% of global CO2 emissions. As trees are cut down, the carbon that the trees and its soil store is released into the atmosphere. We also lose the ability of the trees to continue capturing more carbon. 

These forests are not only crucial to fight climate change, but also to combat an equally important challenge: unprecedented biodiversity loss. For the wellbeing of everyone and everything, including humans, it’s important that we have lots of different kinds of animals, plants and living things inhabiting our planet. Think of our planet like a massive, multilayered scale: if we lose one part, the whole thing can collapse.

Biodiversity is on the decline across much of the planet, but up until now, relatively little attention has been paid to the loss of biodiversity in forests. Global assessments have made shocking discoveries: between 1970 and 2014, forest wildlife has halved worldwide. And as forests harbor most of the biodiversity that exists on land, safeguarding them is key to helping animals, plants and other living things.

How do we make it more attractive to keep the forest, rather than log it?

Protecting our planet's biodiversity is entirely dependent on the way we interact with forests. Since 1990, some 420 million hectares of trees have been lost to agriculture and other land uses. Global food supply chains often depend on ingredients that come from areas vulnerable to deforestation. Since the drivers for deforestation are often socio-economic, protecting forests also means protecting people.

Forests provide more than 86 million jobs to the millions of people around the world who count on them for food security and their livelihoods. Taking care of local communities, increasing their income and establishing alternative livelihood activities can shift them away from their dependency on logging.

In partnering with Compensate, Supercell’s campaign will help protect trees in the Kariba REDD+ project in Zimbabwe. The project connects four national parks and eight safari reserves, forming a giant biodiversity corridor that protects both the forest and many vulnerable species. There, local communities use activities like community gardens, beekeeping and improved agricultural methods to protect the area from unnecessary deforestation.

We must all take action for the climate

The efforts of Supercell and its Hay Day community are just another example of how small actions by many can make a big difference. Not only will players around the world join together to help protect 1 million trees, they will also learn more about the importance of protecting existing forests. And as we know more, we can more easily take action – and inspire others to do the same.

So what are you waiting for? Let’s revive some trees !


Want to join the #WeCompensate family as well? Check out our solutions for businesses here .

Photo credit: Supercell, South Pole

Small actions by many can make a big difference: Supercell and its Hay Day community are showing us how!

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