“I hope that emission offsetting becomes a norm as soon as possible.” Peili Consulting on why they decided to go carbon negative

Friday, August 27, 2021

“I hope that emission offsetting becomes a norm as soon as possible.” Peili Consulting on why they decided to go carbon negative

Partnering with us was a natural next step for Peili Consulting, an Espoo-based company that wanted to minimize their corporate carbon footprint.

Peili Consulting, a developer and provider of coaching and certified training tools for work communities, began to pay attention to sustainability several years ago. They started off by avoiding plastic when possible, and by developing digital solutions to replace printed materials. 

Keen to take things further, the company then calculated their corporate carbon footprint, and researched different ways to offset the remaining emissions. It came as a surprise that planting trees was not as efficient as they thought it would be. Not only would trees planted today take years to begin sequestering CO2, but these carbon removals might also be attributed to national climate goals.

It also became clear that the quality and reliability of emission compensation services vary hugely, just like the recent Finnwatch report revealed. In the end, the company decided to partner with Compensate.

We wanted to find a competent and trustworthy partner that can provide a cost-effective service. We are a small company and it wouldn’t make sense to pay huge licensing fees when our emissions are relatively small. Compensate offered what we needed and their customer service was very helpful too,” says Niina Reina, who is responsible for Peili Consulting’s certification services.

To turn their plans into actions, Reina took the existing information and calculations, and then used our Compensate Plus self-service tool to add it all up. The biggest emission causes turned out to be electricity, district heating, the digital footprint of the four employees, and a celebratory seminar held in early 2020.

Preparing the calculations was surprisingly easy and fast, which Reina thinks is key.

It’s important that the process is straight-forward because it shouldn’t take five days to do it, that would be unrealistic. I believe that next year the task will be even easier,” she says.

Acting responsibly raises awareness

Reina studied environmental protection at university, so she was already familiar with emission compensation as a concept. She thinks that for people like herself it is easy to see the urgency and importance of climate action – the challenge is in how to get the people who are less aware involved.

I hope that emission offsetting becomes a norm as soon as possible, and I personally think that it will happen. In the future avoiding responsibility is a bit like using child labor, it is just not acceptable,” she says.

For Reina it is important that her employer operates responsibly, and she believes that their clients and collaborators feel the same way. When Peili Consulting communicated their offsetting journey in their newsletter, on their website, and in social media, the feedback was encouraging.

There were lots of reactions to our LinkedIn post. I think it makes a big difference to sell a product that has been compensated compared to a product that has not been; it affects our brand and employer image,” Reina says. 

The company has already discussed their next steps along their climate journey. They might move to smaller premises, and see if there are other ways to bring down their carbon footprint.

By acting this way we communicate to others, which will further help to increase awareness. We all need to act together to make the change,” Reina concludes.


Are you a small company owner or a freelancer eager to start your climate journey? You are just a few steps away from carbon negative – sign up for a free trial of our  Compensate Plus  self-service tool to get started!

We wanted to find a competent and trustworthy partner that can provide a cost-effective service.

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